By John McMullen - It took the death of a true sports legend, Yankees principal owner George Steinbrenner, to finally knock LeBron James and the NBA from the top of every sportscast across the country.

Conventional wisdom says David Stern was thrilled the LeBron sweepstakes kept people talking about his league during the first two weeks of July, but the commish made it clear Monday that he wasn't on board with the way his biggest star dissed the Cleveland Cavaliers.

Stern had no problem with James' change of address to Miami but wasn't thrilled with the two-time MVP's public announcement during the made-for- television special called "The Decision."

"The advice that he received on this was poor," Stern said after NBA owners meeting in Las Vegas. "The performance was fine. His honesty and his integrity, I think, shined through. But this decision was ill-conceived."

Stern was much harder on Cavs owner Dan Gilbert, fining him $100,000 for a tirade that the commissioner called "a little bit extreme."

After being spurned on national television, Gilbert released a visceral statement calling James' behavior during the special "narcissistic" and "cowardly." He followed that by telling The Associated Press in a phone interview that James quit on the Cavs during the playoffs.

It's hard to argue with narcissistic but Gilbert certainly went over the line when he called James' behavior cowardly and his decision to leave Cleveland as disloyal, charges that didn't go unnoticed by the Rev. Jesse Jackson.

Jackson, perhaps the country's leading civil rights activist, responded to Gilbert's ill-advised remarks by upping the ante with even more explosive and ill-conceived rhetoric.

Jackson said the Cavs owner sees James as a "runaway slave" and spoke as an owner of LeBron and not the owner of the Cleveland Cavaliers, perhaps the silliest comment of all-time since I don't know many slave owners that paid their property over $62 million dollars.

"However well-meaning Jesse may be in the premise on this one, he is, as he rarely is, mistaken," Stern said. "And I would have told him so had he called me before he issued his statement. But he is a good friend of the NBA and our players. Has worked arduously on many good causes and we work together in many matters."

The James-Gilbert-Jackson fiasco may have been the front page fodder but when it comes to basketball the real story coming from all of this was possible collusion -- not from the owners but the players.

When James, Dwyane Wade and Chris Bosh all decided to play together in South Beach after communicating with each other during the free-agent process. Dallas Mavericks owner Mark Cuban cried foul and wanted the league to examine the process.

Most feel the plan by the three to join forces on a so-called "Super Team" had dated all the way back to 2006 when the trio each signed shorter-than- available contracts with an eye on free agency in 2010.

"The three players are totally, as our system has evolved, within their rights to talk to each other," Stern said. "That is not tampering or collusion that is prohibited. That's our rule, right now."

According to Stern, Cuban was a lone voice and no formal complaints were levied at the Board of Governors meeting on Monday.

"Our players, having negotiated for the right to be free agents at some point in their career, are totally within their rights to seek employment with any other team," Stern said. "That's something we agreed to. That's something we embrace. That's our system."


John McMullen is the NBA Editor of Sports Network